Website Migration SEO Checklist

[ Updated March 2, 2024 ]

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration.

Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: 

Our guide divides site migrations into three main stages; it provides an overview and outlines all key steps for each site relaunch:

There is preliminary work involving data collection and benchmarking:

This is primarily a content auditing & URL mapping exercise:

Once the site goes live, there are still some last checks to perform:

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